| Modulekode | NME 812 |
| Kwalifikasie | Nagraads |
| Fakulteit | Fakulteit Ekonomiese en Bestuurswetenskappe |
| Module-inhoud | Introduction to marketing research in general and to qualitative and quantitative marketing research approaches in particular. The module also provides an overview of the typical process to be followed in planning and executing a marketing research project. |
| Modulekrediete | 18.00 |
| Programme | |
| Voorvereistes | Slegs vir studente wat toegelaat is tot die MPhil graad in Bemarkingsnavorsing |
| Kontaktyd | 1 volle kontak dag 5 keer per semester |
| Onderrigtaal | Engels |
| Akademiese organisasie | Bemarkingsbestuur |
| Aanbiedingstydperk | Semester 1 of Semester 2 |
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